Fractional CMO for B2B SaaS
I help B2B SaaS companies scale acquisition, build reporting pipelines, and optimize CAC — across paid, organic, brand, and partnerships — without hiring a full-time marketing lead.
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Google Ads campaign management
Search, Display, YouTube — strategy, setup, and daily optimization across multiple accounts via MCC.
Cross-account performance reporting
Consolidated dashboards pulling spend, CPA, ROAS, and conversion data across all client accounts.
Budget pacing & bid management
Automated monitoring and bulk adjustments across campaigns and accounts to keep spend on track.
Keyword strategy & competitor analysis
Research, mapping, and ongoing refinement to stay ahead of market shifts and competitor moves.
Landing page & conversion audit
CRO recommendations to improve Quality Score, conversion rates, and cost efficiency.
About
The Rog Company is a solo consultancy run by Clément Rog — a technical, hands-on fractional CMO with 10+ years in B2B SaaS. Former Head of Marketing at Pennylane (8→100M€ ARR), Head of Growth at PayFit (0.5→12M€ ARR), and Head of Partners Marketing at Shine (acquired by Société Générale). Since 2020, I've been advising companies including Linc, Primo, Karmen, Whitebird, Unissey, and Meteojob. I work across all marketing channels — paid, organic, brand, content, partnerships — embedded in your team with a focus on efficiency and measurable ROI.
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